No Sharm, Only Style
Ethnic Wear Made Unshy, Unapologetic, Undeniable.
3 reasons you'll hate sharmeeli
Exclusive, Handcrafted Pieces
Who wants to be unique when you
can wear the same thing as everyone else?
Exceptional Quality
Why invest in pieces that actually
last when disposable fashion is an option?
Modern Designs, Traditional Soul
Mixing old and new? Too much.
Let’s just keep things boring, shall we?
We love tradition, but we love reinventing it even more. No rules, no restrictions—just ethnic wear, reimagined for the fierce, fearless, and fabulous.
Rewriting the Rules of Ethnic Wear
Ethnic wear isn’t just about fabric—it’s about feeling. And we believe you should feel absolutely unstoppable in it. That’s why we bring handcrafted masterpieces from every corner of India, made for modern women who own their style.
Meet the OG Sharmeeli
Before Sharmeeli was a brand, it was a woman—Shruti Gochhwal. An unapologetically sharp, wildly original force who went from NSIT to IIM Bangalore, then co-founded Zappfresh, India’s first farm-to-fork meat brand.
She didn’t just disrupt—she got recognised for it, making it to Forbes 30 Under 30 Asia, BW Businessworld’s Young Woman Entrepreneur of the Year, and receiving the Global Women Super Achiever’s Award.
But Shruti wasn’t done. With Amaltas, she created a bridalwear label that married elegance and tradition—earning over 121k loyal followers and a cult design status.
Still, she craved something bolder. Enter Sharmeeli—her unapologetic love letter to mischief, power, and self-expression. Not just a fashion label but a rebellion in full colour.
Because Shruti doesn’t follow trends.
She starts them.
Meet the Rule-Benders Running Sharmeeli
From jumping out of planes as a paratrooper in the army to navigating boardrooms in the corporate world, Santosh brings a rare mix of discipline and decisiveness to Sharmeeli. He now runs our operations with military precision (and the patience of a saint)—keeping the madness fabulous and the machine running smooth.
The creative firepower, Renu is the design maverick who knows her way around every pleat, panel, and pop of colour. A mother, a mentor, and the life of every room she walks into—she brings soul, sass, and serious skill to Sharmeeli’s design table. If it twirls, stuns, or sparks joy—chances are, Renu had something to do with it.
Feeling Sharmeeli ?
Sharmeeli is for the woman who loves tradition but flips the script on it. It's not a brand-it's a mindset. It's for the woman who drapes a saree like a power move, rocks a suit like a statement, and wears ethnicwear her way-loud, proud, and unapologetically badass.
She doesn't do rules. She doesn't do restrictions. She takes heritage, adds heat, and serves it with a side of bindaas attitude.
If that sounds like you, hi Sharmeeli-welcome to the era of unshy fashion.
Sharmeeli VS Others
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Modern yet traditional |
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premium, handpicked fabrics |
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artisanal handwork |
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inclusive sizing |
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exclusive, UNIQUE DESIGNS |
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